Visual Identity & Branding


CLIENT: Various

I have worked with various clients to develop branding and visual identity.


When the Needle Hits the Wax
, an album featuring a mix of original Americana, Folk, Blues and Gospel, was under consideration for a Grammy. This project consisted of overseeing the art direction for all aspects of identity, including logo & branding, photography, album design, social media, and web design.


Dropping Julia is a Charlottesville-based, 90’s-inspired pop, funk and R&B group presenting modern pop music fused with authenticity and soul, lending it a retro and nostalgic glow. I was approached by the band to help craft a visual identity that captured their unique style and classic 90’s vibe.


When I was approached by Klappcakes, an award-winning bakery just getting off the ground in California, they were looking for identity development from the ground up. Working together, we created a complete branding package including logos, business cards, product packaging, and social media visuals.